Paul Merchants Finance Pvt. Ltd. Is an NBFC offering Personal Loans and is a subsidiary of Paul Merchants Ltd., a BSE listed company. Personal loans are provided under the name Vridhi loans to meet the short term credit requirements for MSMEs, Salaried and Self-Employed Professionals and Non-Professionals. We also serve borrowers with no credit history and thin file individuals. We have multiple schemes which will be available to individuals based on our internal scoring and eligibility criteria. In our digital journey, the installments (daily, weekly and monthly) will be auto-debited from the customer’s bank account. This will be enabled by providing provisions for e-mandate registration through net banking and debit card.


All salaried and self-employed individuals can benefit from this type of personal loan by simply downloading the app and completing a 5-minute application process. Its super easy and simple. We also have customer support for borrowers to help them meet their needs and requirements.

Instant Loan of upto Rs. 30,000/-

Fulfill your urgent financial need with personal loan of up to 30,000 which can be paid flexibly.

Daily, Weekly & Monthly Repayment Options

Our loans come with flexible and attractive Daily, Weekly and Monthly repayment schemes

Instant Loan of upto Rs. 30,000/-

Applying for a personal loan has never been so easy! Just upload pdf/png format of your documents and it’s done


Money in bank within 24 Hours

Complete the online application process and get loan in your account within 24 hours

No pre-closure charges

We don’t impose any pre-closure charges, so you can pay back the loan at your convenience even if it is before the loan term

100% online process

Feel the power of Vridhi App in your hands by applying for personal loan completely “on the go”!

Apply in Simple Steps

Just Download the App
Complete the 5-Minute Loan Process
Get money in your bank within 24 hours
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